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Business News Labels & Publishers Releases
Seth Troxler releasing Clarian EP via new indie label
By Aly Barchi | Published on Tuesday 5 August 2014
Having already built up a pair of labels this year, house/techno DJ Seth Troxler’s now gone and started Soft Touch Records, his third new label of 2014.
Following in the tracks of “high grade” dance-based Play It, Say It and Tuskagee Music, his vinyl-only joint enterprise with the Martinex Brothers, Soft Touch is designed to represent Seth’s ‘indie’ side, because apparently he has one.
Explaining, he says: “Each of my new labels offers different ideas on what fascinates me and things I think are missing in today’s market. Soft Touch is an indie label putting out all sorts of random stuff – some folk, some rock, all limited editions. It’s about music by artists I’ve met over the years whose music is amazing but not finding its niche”.
Hmmm, as long as it’s amazing.
The first release via ST (the label, not the man) is a three-track EP by Clarian. A long-time pal of Troxler’s, the one-time Footprintz man is also acting as A&R to Soft Touch, and is, says Seth, its “artistic backbone”. The EP was made over a series of long, cold nights in the midst of winter in Montreal, and features a mix of “6am electronics, afrobeat indie-pop and 1960s West Coast heartbreak”.
Stream title track ‘Is There Light At The End’ ahead of the EP’s release (on 29 Sep) here:
