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Business News Deals Live Business
SFX partners with Clear Channel
By Andy Malt | Published on Tuesday 7 January 2014
Funny how things circle around isn’t it? Back in 2000, Clear Channel purchased the original SFX live entertainment business, later spinning it off to become what we now know as Live Nation. And now Clear Channel has announced a new partnership with the latest incarnation of SFX. It’s the ciiiiircle of liiiiiiiife.
Yeah, anyway, acquisition hungry EDM/EMC/whatever company SFX and mega media behemoth Clear Channel have announced a partnership. I’m basically repeating myself now, but it’s good to be clear on these thing. Clear like a, er, channel.
Under this partnership Clear Channel will run a load of Beatport-branded radio programming on various American FM and digital stations that it owns, including a weekly Beatport chart countdown. The two companies are also working on some sort of live event thing too.
As previously reported, SFX bought Beatport last February, before making redundancies last month in order to “adapt and improve” the brand. And here they are doing just that.
