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Slayer deny making $10 million from Kardashians connection
By Andy Malt | Published on Wednesday 9 October 2019
Slayer have denied that they sold $10 million worth of merch after a Kardashian wore one of their t-shirts. Mainly because that clearly isn’t what happened. But, fuck it, let’s humour this idea for a minute. After all, a Kardashian did wear one of their t-shirts.
This rumour seems to have stemmed from a recent Pollstar article looking at the thrash metal band’s farewell tour. The article discussed that extended Kardashian Kendall Jenner had been photographed wearing a Slayer t-shirt. It also noted that the band have already sold $10 million of merch on said tour. Somehow these two things have become conflated.
Of course, if the two things were related, then I think the bigger story would be that Slayer’s final shows are being flooded with Kardashian fans, all rabidly buying up t-shirts from the merch stand before fighting for a place down at the front of the arena.
Anyway, it doesn’t matter what’s true, it’s just funny to make Slayer deny that they’re living off the goodwill of Kendall Jenner – especially as guitarist Gary Holt responded to her promoting them to her fanbase by wearing his own t-shirt on stage with the slogan ‘Kill the Kardashians’.
“As this is Slayer’s final tour, more fans likely want something to remember the experience, so more merch is sold, and this is a very extensive itinerary, even for Slayer”, the band’s publicist Heidi Robinson-Fitzgerald tells CNBC, as its reporters attempt to keep a straight face.
Still, in the original Pollstar article, the band’s manager Kristen Mulderig did say that the band are entering “legacy mode”, with a view to remaining profitable even after splitting up. So it would be a good idea to keep all these Kardashian fans who are attending all of their shows and buying up all their merch engaged for years to come.
