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Digital
Sony drops Qriocity brand from on-demand services
By CMU Editorial | Published on Friday 2 September 2011
Well, we always said it was an odd choice of brand name, did we not?
Sony is scrapping its Qriocity brand, just over a year after it launched. Possibly because so many people were confused as to how it was meant to be pronounced. Or possibly because it turned out no one was actually all that curious about on-demand digital content after all.
Or possibly because each Qriocity service ended up with a ridiculously long name, eg Music Unlimited power by Qriocity. Or possibly because Sony chiefs think the Qriocity name has become tarnished because of that embarrassing private data spill earlier this year, though that was more associated with the much bigger Sony PlayStation Network in the press.
Anyway, from this point onwards Sony’s Qriocity entertainment network will be known as, erm, the Sony Entertainment Network. And it’s streaming music bit, Music Unlimited, will be known as, well, Music Unlimited. So well done to whichever branding agency was probably paid handsomely for coming up with the Qriocity name.
