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Sound City announces fundraising partnership to expand professional development programmes

By | Published on Wednesday 19 February 2020

Liverpool Sound City 2020

The organisers of Liverpool Sound City have announced a new partnership with a fundraising agency called CAPLL which will seek to increase investment in the artist and music business development programmes Sound City currently runs.

Those new investments, alongside existing funding from Arts Council England, will allow Sound City to expand its professional development programmes. That includes an artist-centric initiative that has just been rebranded as Launch, which supports artists over a twelve-month period on areas like releasing music, tour management, building a brand, marketing and PR, and personal development.

Artists set to benefit from that programme in 2020 include: The Mysterines, Lydiah, That’s Juvey, Weezy Jefferson, Tomike, Nikki & The Waves, The Sway, Podge, L’nee Golay, Lizzie Ross, Molly Green and Daddy.

Confirming the new partnership, Loretta Spencer from CAPLL said: “[We] are passionate about projects that look to benefit local communities and create of positive impact for people in those communities … we are very proud to now partner up with Sound City and help build on the huge success they have had over many years in providing a genuine platform for many people who are looking to enter the music industry”.

Sound City MD Rebecca Ayres added: “Sound City’s central ambition to nurture tomorrow’s top talent – from the early stages of being artists to achieve personal, artistic and career success – goes far beyond our annual festivals and conferences. We have a wide range of programmes that put us at the forefront of artist and executive training and development in the North of England and beyond. The Launch initiative is the spark many fledgling artists need to turn their hard work into musical careers. We’re pleased to be able to help so many exciting young acts alongside CAPLL Ltd and Arts Council England”.