SpinMedia acquires Vibe

By | Published on Friday 26 April 2013


The ever acquisitive and recently renamed SpinMedia – formerly Buzzmedia – has acquired another classic American music magazine, the R&B and hip hop focused Vibe, originally founded two decades ago by Quincy Jones.

Buzzmedia previously acquired Spin magazine, of course, shutting down the publication’s print edition before adopting its brand in its corporate entity. It’s now expected that the print version of Vibe will be phased out, so that the title becomes an online only operation, likely with fewer staff.

Confirming the acquisition, SpinMedia boss Steve Hansen said Vibe had been “an industry leader in the urban and hip hop category for decades”, adding: “It’s really exciting to add this to SpinMedia’s collection of music properties and bring more digital DNA to the team and see what they can do”.