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Business News Digital
Spotify brings livestreaming into its main app
By Chris Cooke | Published on Wednesday 13 April 2022
Spotify has added a livestreaming function within its main app, basically bringing the existing Spotify Greenroom service – previously its own app – into the main Spotify platform.
Launched last June, Spotify Greenroom was the streaming firm’s direct competitor to the buzzy-for-a-while Clubhouse, which basically mashes together the audio chat room and talk radio experiences. Greenroom was built on the back of Locker Room, the sports-centric chat app Spotify acquired in March 2021.
I’m talking about Spotify Greenroom in the past tense – in case you wondered – because that short-lived brand has been abandoned in favour of Spotify Live. Although the live chat experience will still be available via the standalone app, as well as now being accessible within the main Spotify app too.
“When we launched Spotify Greenroom in 2021, we wanted to connect fans and creators on a deeper level through live listening in the Spotify ecosystem”, the company said yesterday. “Since then, Spotify Greenroom has evolved through updates and iterations that have enhanced the live-listening experience”
“Now, as our audio offerings continue to evolve, we are changing the name of Greenroom to Spotify Live – and bringing its live capabilities directly onto the Spotify app”, it went on. “This change reflects our belief in the future of live-audio creators and live experiences being provided to all 406 million Spotify listeners around the globe”.
Spotify is also bigging up some special content around the introduction of livestreaming into its main app, most of it spoken word based and fronted by podcasters and influencers. Although there’s also a livestream DJ set from Swedish House Mafia this weekend as they release album ‘Paradise Again’ and headline Coachella.
