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Sumit Bothra becomes MD of ATC’s European management operations

By | Published on Thursday 24 June 2021

Sumit Bothra

ATC Management has appointed Sumit Bothra as Managing Director of its European management operations, as well as formally announcing that three new managers have now joined its London team.

Bothra joined ATC in 2009 after five years working as an independent artist manager, which in turn followed stints at Virgin Records in the US and Sony Music in the UK. He currently represents artists like PJ Harvey, Katie Melua, Fink, Nathan Nicholson and Tom King.

In his new MD role he “becomes the primary contact for ATC’s growing community of over fifteen European-based managers and support staff, with responsibility for optimising their individual businesses, nurturing new artist and management partnerships, driving growth, and developing the company‚Äôs community outreach initiatives”.

Talking about the new role, and ATC’s current priorities and plans, Bothra says: “When I first met my partners at ATC I was attracted to their entrepreneurial and forward-thinking spirit. Over the years the company has evolved into a unique environment that favours bold, emotionally-generous managers who are collaborative, compassionate, and focused on achieving rewarding and long-lasting careers for their artists”.

“We are a very close-knit community, where managers and artists benefit from a range of in-house services, a wealth of cumulative expertise, a global network of partners, and an essential support structure”, he goes on. “As we continue to work towards protecting our people from future challenges we are increasing our focus on ATC’s songwriter, producer, and composer rosters as well as broadening our involvement across a wider range of genres – electronic, pop, R&B, and hip hop in particular”.

“I am also leading the charge on increasing diversity across our business, and am equally focused on our community impact initiatives”, he adds. “Last year we launched two mentorship and training programmes with students from BIMM and SoundSkool, both of which have been immensely rewarding – both professionally and personally”.

The new managers joining ATC are Sean Johnston, Sian Nuttall and Zakir Samad, who between them manage artists like Jungleboi, Kabba, Sinai Tedros, John Newman, Charlotte OC, Roman The Cartoon, AntsLive, Alex Noorani and Lauren Ralph.

Commenting on the new recruits, Bothra says: “I am proud of the fact that three very entrepreneurial managers have chosen to join our thriving community, bringing with them a world-class roster of musical talent who are already benefiting greatly from our collective strengths and global expertise. Sean, Sian, and Zakir all share our ethos of taking a very artist-centric approach to their work and it’s a great privilege to be able to help each of them build on their already successful careers”.