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Taylor Swift named Record Store Day ambassador

By | Published on Friday 21 January 2022

Taylor Swift

Taylor Swift has been announced as the global ambassador for this year’s Record Store Day.

“I’m very proud to be this year’s ambassador for Record Store Day”, she says. “The places where we go to browse and explore and discover music new and old have always been sacred to me. Record stores are so important because they help to perpetuate and foster music-loving as a passion. They create settings for live events. They employ people who adore music thoroughly and purely”.

“Those people and shops have had a rough few years and we need to support these small businesses more now than ever to make sure they can stay alive, stay eccentric, and stay individual”, she goes on. “It’s been a true joy for me to watch vinyl sales grow in the past few years and we, the artists, have the fans to thank for this pleasant surprise. Happy Record Store Day, everyone! Stay safe out there”.

RSD co-founder Carrie Colliton adds: “The role of RSD ambassador is, of course, something we take seriously, in the sense that it helps us do our job of shining a light on these special places. We’re pretty picky about the people we invite to ‘wear the sash’, and we always want to make sure those ambassadors genuinely love record stores and are creative about ways to celebrate them”.

“But mostly it’s a title we want people to have fun with”, she adds. “And we know that our RSD 2022 ambassador loves having fun, loves music, and loves record stores. For our fifteenth Record Store Day, and for our first global ambassador, we’re teaming up with a woman who does all that and just happens to be one of the biggest artists on the planet”.

Record Store Day, if you were wondering – and you probably were because its ambassador didn’t even bother to tell you – takes place this year on 23 Apr.