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Taylor Swift’s ‘1989’ will be on Apple Music

By | Published on Friday 26 June 2015

Taylor Swift

So, Taylor Swift’s album ‘1989’ will be on the Apple Music streaming service when it launches next week, and I should think so too, after all the flim and the flam, and the hoo and the haa, and the shizzle and the bizzle, and all that fucking tedious jazz. Can we all talk about something else now?

Hater of all things freemium, and queen of the window when it comes to holding off her latest releases from even premium streaming sets ups, Ms Swift confirmed yesterday that Apple Music streamers, despite being on a filthy free trial, will be able to enjoy her most recent musical workings. But don’t be thinking this is all the result of some big bucks exclusivity deal. No, this is because the twonks at Apple did “the right thing” after her little blog on the Apple Music deal for artists and labels last weekend.

Wrote the Swift on Twitter yesterday: “After the events of this week, I’ve decided to put ‘1989’ on Apple Music…and happily so. In case you’re wondering if this is some exclusive deal like you’ve seen Apple do with other artists, it’s not. This is simply the first time it’s felt right in my gut to stream my album. Thank you, Apple, for your change of heart”.

Of course since Apple committed to pay royalties during its three month free trial last weekend, allowing a long line of indie labels to sign up to the new streaming platform, there has been much speculation as to what exact royalties the tech giant will be paying during the freebie period.

Various rumoured per-play figures have circulated, though if you average them out you generally get not very much money at all. But still, it could add up to decent revenue overall if everyone gets busy streaming next Wednesday. Though I did overhear yesterday that one plan was to pay everybody in M&Ms. Well, there was definitely something about Apple Music and an M&M. I wasn’t really listening.