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Artist News Brands & Merch Business News Deals
The Beatles return to Bravado for more merch adventures
By Chris Cooke | Published on Friday 2 September 2022
Universal Music’s merchandise business Bravado has announced a new deal to represent The Beatles in North America, with a promise to develop new merch opportunities for the Fab Four brand across “retail, licensing and e-commerce” in the US and Canada.
The Beatles company Apple Corps had a partnership with Bravado before, but in more recent years has worked with Sony Music’s merch business The Thread Shop. By re-allying with Bravado, it means Beatles merch activity is back within the same group as the band’s recordings, which are controlled by the Universal record company.
Confirming the new deal, Bravado President Matt Young says: “Bringing the Beatles back to Bravado was a top priority of mine – not only as a fan of their music but as someone who is inspired by the creative and cultural impact they continue to have around the world”.
“The responsibility of representing such an iconic and beloved brand isn’t lost on me”, he adds, “and we look forward to working with … the Apple Corps team to continue to bring the Beatles’ vision to life”.
