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The Great Escape continues – Asher D in conversation confirmed for Saturday

By CMU Editorial | Published on Thursday 12 May 2022

The Great Escape continues today, with the festival side of the proceedings going into full effect. Meanwhile, within the conference, CMU is putting the spotlight on music and data, releasing a brand new track and following it on its data journey.

Today’s CMU+TGE strand is presented in association with the BPI, and will talk through all the ways data now powers the music industry. The first half of the day will be focused on track and rights data, and how getting that data right gets music played and artists paid. In the afternoon attention will move to fan and marketing data, and the blockchain and NFTs.

It’s the second of three CMU+TGE Sessions taking place this year, with tomorrow’s final CMU+TGE strand – also presented in association with the BPI – digging deep into the world of music and video.

The first part of the Friday strand will put the spotlight on all things sync. CMU’s Chris Cooke and Sentric Music’s Patrick Cloherty will identify the five biggest trends and five biggest debates in the sync business – and will then discuss those trends and debates with Jenn Egan from Eyeline Music, Joanna Gregory from Cavendish Music, Pete Kelly from BT Sport, and Mark Gordon from Score Draw Music.

We’ll then look into two of those debates in more detail. First up, we’ll explain and discuss the big buy outs debate with both Mark Gordon and Lucie Caswell, Chief Policy, Rights + Public Affairs Officer at the Music Publishers Association.

And we’ll investigate the ins and outs of music licensing when videos are posted by creators, influencers and brands on user-generated content platforms – what is possible under the platforms’ own licences and what requires bespoke licensing? Paul Sampson from Lickd and Kelli Slade from TikTok offer expert insights.

Finally, we’ll talk to Colin Barlow about Marv Music, the new joint venture between Warner Music and Matthew Vaughn’s TV and film production company Marv, which is spearheading wide-ranging partnerships and collaborations between the music, movie and TV industries.

Later, we will be putting the spotlight on all the video content artists now need to create to promote their releases and engage their fans – from the classic music video and well beyond.

What kinds of content work best – and what is the role of the label, management, specialist agencies and artists themselves in creating these videos, and pushing them out across the plethora of digital platforms?

Providing practical tips and advice on making great video content will be Olivia Hobbs from Blackstar Agency and Alex Lee Thomson from Greenhouse Group, plus artist managers Ameena Badley, Bobby Brown and Lauren Roth De Wolf.

We’ll then dig a little deeper into how artists are successfully engaging audiences on TikTok. Providing some top tips will be TikTok’s Head Of UK Artist Partnerships David Mogendorff, who has also selected two artist case studies to share: Abby Roberts and Rachel Chinouriri.

Both Abby and Rachel will join us on stage to discuss their respective experiences with and on the TikTok platform, alongside Insa Von Der Luehe from Locomotion and Charlie Martin from Parlophone.

You can find out about all the CMU+TGE sessions taking place here.

In addition to all that, there are the keynote in conversations taking place this year. Today that includes the legal team who represented Ed Sheeran in the recent ‘Shape Of You’ case, plus Tom Gray, Noami Pohl and Kevin Brennan MP. Tomorrow music PR legend Barbara Charone is also in conversation, plus on Saturday – in an extra in conversation just announced! – Asher D will be chatting with legendary hip hop broadcaster DJ Target.

You can browse the full TGE Conference programme – including all the extra panels and parties presented by TGE’s industry partners – via the official TGE app.