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The Great Escape to put the spotlight on education, media and global markets at its 2020 conference

By | Published on Thursday 10 October 2019


The Great Escape celebrates its fifteenth anniversary next year, and CMU will return to curate the key conference strands for the tenth year running. Sitting at the heart of the festival’s delegate programme will be three full-day CMU+TGE conferences putting the spotlight, respectively, on music education, music media and global music markets.

By dedicating a full day to each theme, the CMU+TGE conferences are able to dig much deeper and allow delegates to debate in more detail the key challenges and opportunities facing the new music business today. Each conference includes original research and training elements from CMU Insights, alongside case studies, interviews and lively debates.

The Music Education Conference on Wednesday 13 May will again bring together music educators and music employers to discuss how music education, the music industry and the music community at large can better support future talent, both on and off stage.

The conference will be based around the new ‘Pathways Into Music’ book that CMU will publish chapter-by-chapter over the next year, with the first chapter launching at next week’s Sŵn Festival in Cardiff. The full book will be compiled and presented at TGE, providing a music career map, and instigating a debate on what and who helps artists, aspiring music execs and budding music entrepreneurs move their personal music careers forward.

The Music Media Conference on Thursday 14 May will begin by considering what we even mean by ‘music media’ in 2020. The music press and music radio are still key, of course, but what other platforms and influencers play a role in music discovery today?

Social media and playlists will be in the spotlight too, but our case study packed programme will also investigate how artists, labels and promoters have utilised gaming platforms, podcasts, sync deals and media partnerships to promote their releases and events, and to reach and connect with different audiences around the world.

The Global Markets Conference on Friday 15 May will provide a concise guide to the music business in each region of the world. CMU Insights will crunch all the stats to identify the strongest revenue streams, services, social media and genres in each region.

The programme will also put the spotlight on some important emerging and rapidly expanding markets, including India, China, Brazil, Nigeria and South Korea. Experts on the music industry in each of these countries will discuss trends in streaming, touring and media, as well as revealing the genres and music communities that are on the rise.

You can access all three of the CMU+TGE conferences with a delegate pass. There are also standalone tickets available for the Music Education Conference.

South Korea in particular will be in the spotlight beyond the Global Markets Conference, it being the lead country partner for TGE 2020. So while industry experts will discuss the South Korean market in the conference, delegates will be also able to check out an assortment of acts from the country in the festival, with self-proclaimed “alternative multi-national K-pop” collective Balming Tiger already confirmed.

Commenting on all this, the boss of TGE promoter MAMA Festivals, Rory Bett, says: “We are very excited to be back for another year bringing together top industry professionals and creative minds under one roof. The Great Escape Conference is known for presenting a truly distinct programme and this year is no exception with music education, music media and global music markets in the spotlight”.

“It’s also great to welcome South Korea as our lead country partner”, he adds. “The impact Korean artists are having within the music industry today is very exciting and it’s important for The Great Escape to put the spotlight on and to celebrate that fact”.

TGE will work with the music industry team at the Korea Creative Content Agency on the conference sessions and festival showcases focused on the country.

A spokesperson for the agency says: “It is an honour to team with The Great Escape, who are known for showcasing the best new music and emerging talent. It will be our fourth year working with the festival and to be named lead country partner for 2020 is a great privilege. It is a very exciting time for the Korean music market and we are looking forward to bringing our new wave of artists to the Brighton shoreline next year”.

For more information on the CMU+TGE conferences – and the wider TGE Conference – check out the website here.