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Media
This Is Fake DIY to moves into print
By CMU Editorial | Published on Tuesday 29 March 2011
The people behind music website thisisfakediy.co.uk are launching a new print magazine this summer. The new free monthly title will launch with a pilot edition this week (following an earlier pilot in February last year), with a proper launch in June. It will be distributed in music retail and fashion outlets. The new print magazine, to be called DIY, is being created by the website’s team in partnership with the people behind another free music mag, the urban focused RWD.
This Is Fake DIY Editor and co-founder Stephen Ackroyd told CMU: “After nearly a decade of living in the digital realm, it made absolute sense to us to buck the trend and expand into the world of paper and ink. While the internet has huge benefits, and will increasingly dominate the agenda, there’s still a place for lovingly crafted, considered editorial. There remains no better format for that than the print magazine. With a quality free title alongside our existing website and mobile apps, we’re making sure our readers get the best of all possible worlds both where and when they want it”.
RWD Creative Media’s MD Nigel Wells added: “We have spent nearly ten years building the advertising funded, lifestyle magazine RWD. We believe that DIY can become a major print title very quickly given its online credentials. Readerships and magazine ABC’s are declining but RWD, freely distributed in JD and lifestyle outlets continues to grow and has topped 100,000 issues per month in ABC’s February 2011 audit. RWD is without doubt the leading contemporary youth lifestyle publication and we believe we can do the same for DIY in the indie market.”
