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Business News Deals Live Business
Ticketmaster buys Australian ticketing indie Moshtix
By CMU Editorial | Published on Tuesday 26 February 2019
Live Nation’s Ticketmaster in Australia has bought Moshtix, an Australian ticketing firm that is particularly popular among grassroots venues and promoters.
Ticketmaster says that the acquisition will “provide Australian and New Zealand venues and promoters a unique offering which combines Moshtix’s experience and innovative technology for general admission, self-service and white label solutions with Ticketmaster’s unrivalled services, marketing, distribution and reach”.
Moshtix will continue to operate as a stand-alone business led by its MD Harley Evans, who says: “Ticketmaster is undoubtedly the world leader in ticketing and is the ideal partner for us to take Moshtix to the next level. We are confident that together we can deliver an incredible combination of industry-leading ticketing technology and locally tailored services and marketing that will better serve the independent and general admission market”.
Maria O’Connor, MD of Ticketmaster Australia and New Zealand, adds: “Moshtix has a rich fifteen year history and during this time [its team] have developed a reputation for being extremely hard-working and passionate about what they do. Their mission to ‘make live easy’ by delivering a seamless connection between partner, fan and the artist is shared with us. We look forward to working with them to help fans discover, share and experience the live entertainment they love”.
