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Ticketmaster launches Front Gate Tickets in the UK
By Andy Malt | Published on Thursday 11 May 2017
Ticketmaster has launched its white label festival ticketing platform Front Gate Tickets in the UK.
Previously co-owned by AEG and C3 Presents, Front Gate was acquired by Ticketmaster in 2015, after parent company Live Nation took a controlling stake in C3. The ticketing firm has continued to operate as a standalone operation under both ownerships Stateside, and now begins its expansion out of the US, where it already provides ticketing technology to numerous festivals.
“The UK is known for its rich and diverse music scene, and we are THRILLED to be announcing the launch of Front Gate Tickets in such an important market for our business”, says Sarah Slater, Director Of Business For Music at Ticketmaster. “It’s important to have the right ticketing platform for the right client – and with Front Gate tailored specifically to festivals, welcoming them to the Ticketmaster family was an easy decision. With the success it’s had in North America we are confident our customers will enjoy the Front Gate experience, and our clients will view this as an opportunity to reach a wider audience”.
Front Gate President Maura Gibson adds: “Front Gate is overjoyed to expand into the UK market. We couldn’t be happier to bring our services to some of the most established festivals in the world and to offer technology which allows the reduction of friction and enhancement of the fan experience”.
Live Nation’s Latitude will be the first UK festival to use the system.
