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Tidal further enhances its track credits functionality

By | Published on Wednesday 3 July 2019

Tidal

Tidal is probably best known as the streaming service that has invested the most time and effort into crediting all the music makers. And now even more so!

OK, Tidal is best known for its celebrity owner. But it’s probably second best known as the streaming service that has invested the most time and effort into crediting all the music makers. And now even more so!

OK, Tidal is second best known for (allegedly) fiddling the figures. But it’s probably third best known as the streaming service that has invested the most time and effort into crediting all the music makers. And now even more so!

OK, Tidal is third best known for that infamous press conference. But it’s probably fourth best known as the streaming service that has invested the most time and effort into crediting all the music makers. And now even more so!

OK, Tidal is fourth best known for its high profile spat and then subsequent love-in with the Prince estate. But it’s probably fifth best known as the streaming service that has invested the most time and effort into crediting all the music makers. And now even more so!

But how even more so? Well, Jay-Z’s (allegedly) stat-fiddling, celeb-mate-bragging, Prince-estate-sparring streaming service has launched what it is calling ‘interactive credit pages’. Basically, it is trying to make it easier for users to navigate and utilise the more detailed credit information it has been compiling for all the artists, tracks and songs on its platform.

Examples given by the streaming firm as to how this new functionality might be used include the following: “So, if you want to listen to every Ariana Grande song Pharrell has produced this new feature creates automatic playlists”.

What about every Prince song that includes one of Jay-Z’s celebrity mates and has had its stats fiddled by Tidal HQ? That would be good, wouldn’t it? Except there wouldn’t be any results for that search. We must stress Tidal continues to deny that any stat fiddling ever occurred.

“This is a milestone for Tidal which, at the heart of the platform, is a space for music lovers to connect with their favourite artists in unique ways”, says the firm’s SVP Of Culture & Content Tony Gervino. “As a music streaming service and culture hub, it is important to acknowledge that music is a team sport – it takes a talented crew of sound engineers, lyricists, and band members to make a song stick”.

Gervino concedes that ensuring every single team player is credited on every track is still a work in progress. But to be fair, Tidal has done way more in this domain than anyone else in the streaming space. “We recognise the challenges ahead in creating a thorough and extensive catalogue”, he adds, “but we are excited to take this important step”.



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