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TikTok teams up with JD Sports to celebrate the UK rap scene

By | Published on Wednesday 25 May 2022


TikTok UK has teamed up with JD Sports to launch a three-part series of programmes celebrating rap music and culture, the first edition of which goes live later today, with parts two and three following on 1 and 8 Jun.

Called ‘Oi TikTok’, each show will feature, and I quote, “interviews, performances from established and emerging artists, comedy shorts and lots more”. I don’t know about you, but it’s the “lots more” I’m looking forward to most. Today’s edition, airing at 7pm, will be hosted by TikTok comedy creator Moyo and hip hop DJ Ellie Prohan, with Dréya Mac and SwitchOTR also along for the ride.

The programme is part of TikTok’s recent campaign to promote the rap scene to its UK audience. The platform’s Parris OH says: “We wanted to take this even further to bring a new kind of entertainment to our TikTok community, celebrating UK rap culture with some of the best young talents in the business, alongside the team at JD Sports. We’ve got some exciting plans coming up, with some big surprises that we’re confident rap fans will love”.

Meanwhile Peter Cowgill, Executive Chair at JD, adds: “JD is delighted to be supporting the launch of ‘Oi TikTok’. Our partnership with TikTok goes from strength to strength as we continue to deliver unique, engaging and entertaining content with the platform. As a brand, JD has a long-standing association with rap music, youth culture and fashion, so this collaboration aligns closely with our core values as we continue to champion the UK rap scene, as well as support grassroots talent”.