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Business News Media
Tiny Mix Tapes closes
By Andy Malt | Published on Wednesday 8 January 2020
Long-running music website Tiny Mix Tapes has announced that it is taking a “much-needed hiatus” nearly two decades after it first launched.
In a statement on Twitter, the website said: “Thanks for reading Tiny Mix Tapes. After nearly two decades of publishing, we have decided this is the ideal time to take a much-needed hiatus. TMT has always essentially been a passion project, made possible only through your readership. Big thank you for everything”.
Originally a page on Geocities (ask your grandparents, kids) called Tiny Mixtapes Gone To Heaven, the standalone Tiny Mix Tapes website launched – with an emphasis on reviews of new independent music – in 2001.
The site has gone on to be popular and influential among music fans and the industry – proven by the significant number of tributes from labels, artists and journalists that have now be posted underneath the hiatus statement on Twitter.
Of course, actually making money from online music editorial remains difficult, with mega-traffic required to generate decent advertising income, and no one as yet having really cracked an online subscription model within the consumer-facing music media. While its statement notes that the site was “a passion project”, these challenges may well have been a consideration in the decision to wind Tiny Mix Tapes down.
