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Digital
Topspin bring brands into the party
By CMU Editorial | Published on Wednesday 22 September 2010
Direct-to-fan digital service provider Topspin has added a new function that enables brands to get in on the party, in return reducing the costs of using the service for selected artists.
The Sponsored Spin programme gives brands the option to pay the streaming costs on certain songs from certain artists. In return the brand gets a plug, plus access to the email addresses of fans who use the free service. Brands can also use Topspin’s analytics to make sure any subsequent consumer interaction is properly targeted.
Artists can choose whether brands can piggyback on the back of their Topspin activity. Artists already participating include Mayer Hawthorne, Trace Adkins, The Static Jacks, Theft, Starr and John Carpenter.
