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Business News Digital
TuneCore to offer YouTube’s Content ID to artists
By Chris Cooke | Published on Wednesday 22 October 2014
Digital distributor TuneCore has launched a new service called YouTube Money, which basically opens up the Google site’s Content ID service to independent artists using the distribution company to get their content into digital platforms.
Content ID, of course, allows rights owners to monitor when their recordings are used by third parties, and to monetise usage of their music in user-generated content by taking a cut of any advertising money generated by the video. Content ID is only available to more sizable rights owners, which is one of the reasons for independent artists and smaller labels to ally with a distributor who has access to the system.
Confirming this would now be an option for TuneCore artists, the firm’s CEO Scott Ackerman told reporters: “Musicians and songwriters today need to maximise their revenue across a growing number of touch points and platforms, and TuneCore is dedicated to making the process simple and efficient”.
He went on: “As YouTube’s importance as a point of distribution increases, we want to ensure artists are receiving the full benefits. With YouTube Money, we’re confident TuneCore can help artists by collecting the YouTube revenue artists have earned while artists can focus on what’s most important – making music and getting their music out to the world”.
