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Artist News
Tupac “museum experience” to open in LA
By Andy Malt | Published on Thursday 4 November 2021
A new “immersive museum experience” exploring the life of Tupac Shakur is set to open in LA next year. The exhibit – titled ‘Tupac Shakur. Wake Me When I’m Free’ – will take up temporary residence at the entertainment complex LA Live in January.
“Part museum, part art installation, part sensory experience, ‘Wake Me When I’m Free’ will showcase Shakur’s music, poetry and never before seen artefacts in a 20,000 square foot curated space akin to a contemporary art museum”, says a statement. “Guests will transition through a myriad of surround sound spaces, rich with rarities embedded in technology”.
Created in collaboration with the late rapper’s estate, the experience has been put together by Rock N Roll Hall Of Fame Chief Curator Nwaka Onwusa and Creative Director Jeremy Hodges, with his firm Project Art Collective.
“It is a privilege to be a part of such a monumental project”, says Hodges. “We wanted to create a memorable experience that will inspire you to be better than when you walked in, all while leaving you with the knowledge that [Shakur] was a true revolutionary spirit”.
Vice Chair of Universal Music’s Interscope Geffen A&M – and an executive producer on the project – Steve Berman, adds: “Tupac Shakur was without a doubt one of the most important artists of his generation, transforming culture through his music and ideas. ‘Wake Me When I’m Free’ honours Tupac’s extraordinary contributions and I know I speak for the entire Interscope and Universal Music Group family that we are so proud to be able to collaborate with our partners to bring this incredible exhibit to life”.
Yeah, well, you’ll have to wait to find out if it’s as good as they reckon. The exhibition will open on 21 Jan next year. Tickets will go on general sale on 12 Nov, but you can sign up for a pre-sale now. More info at wakemewhenimfree.com
