Business News Deals Marketing & PR

United ties up with ITG and Outside to relaunch social agency

By | Published on Tuesday 11 November 2014


Social media and digital marketing company United has announced an alliance with talent agency ITG and PR firm The Outside Organisation which will see the creation of a new business called Influence Digital.

The new social agency will still be run by United’s founders, former major label men Richard Marshall and Gareth Currie, and will continue to work with music, entertainment, youth and other brands on social and digital ventures, but with the backing of ITG and Outside bringing new clients and expertise into the mix.

Says Currie: “Today’s world is always on and always connected. The boundaries between content, publishing, PR and marketing have become irrevocably blurred. Brands and talent are all looking at how to capitalise their relationship with customers and fans. Influence Digital, as its name suggests, is here to help clients realise this ambition”.

Meanwhile ITG Co-Chair Paul Lyon-Maris said: “The insight and knowledge that Influence’s founders bring to the new company put it in a unique position to help its clients realise the huge potential of social media and digital, enabling them to take control of the relationship between themselves and their followers”.