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Universal Music announces executive rejig in Malaysia

By | Published on Friday 30 April 2021

Universal Music

Universal Music has announced an expansion of its leadership team in Malaysia, with Kim Lim promoted to the role of Managing Director of its division in the country. Which is a snappier title than her previous role at Universal Music Malaysia as Senior Director Of New Business And Artist Management & Head Of Marketing And Sales.

While navigating that rather long job title, Lim led Universal’s partnership, branded content and live event activities in Malaysia, as well as overseeing the launch of a talent management outfit called Celebrity 360.

Other new appointments at UMM which, the major says, will “help accelerate domestic artist development and label growth”, include Hermond Cheng, who becomes Director Of A&R And Marketing and Head Of Def Jam Malaysia; Ivan Koh, who has been appointed as Director Of Commercial & Digital Strategy; and Patrina Wong, who will be the division’s Finance & Operations Director.

Confirming all this, the CEO of Universal Music Southeast Asia, Calvin Wong, says: “I am THRILLED that Kim’s ability, business innovation and strategic leadership have enabled her to rise from within UMM to the top job in Malaysia”.

“Having been a passionate and successful marketing executive on the label side, she has achieved amazing results in transforming our non-recorded income, whilst spearheading the innovative and successful launch of Celebrity 360 in Malaysia”, he adds. “I’m confident that with the team of Kim, Hermond, Ivan and Patrina in place, UMM will continue to expand the opportunities for Malaysian music talent around the world, whilst achieving new levels of success domestically”.