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Universal partners with kids video company Moonbug Entertainment
By Andy Malt | Published on Friday 20 August 2021
Universal Music has signed a new deal with Moonbug Entertainment, best known for low quality kids video brands CoComelon, Little Baby Bum and Blippi. The major will provide worldwide distribution, publishing and licensing services to the company.
“We could not be more THRILLED to partner with a respected and influential industry powerhouse like Universal Music Group to expand the possibilities of our music content”, says René Rechtman, CEO of Moonbug Entertainment. “Music plays a critical role not only in our company’s growth strategy but also in childhood development. We look forward to the possibilities for our already popular nursery rhymes and songs, and the new music that we’ll produce together”.
Universal Music CEO Lucian Grainge adds: “We are delighted to partner with Moonbug Entertainment, reinforcing UMG’s position as the leading distributor and publisher of kids music globally. We have seen tremendous growth in the kids and family segment in recent years, thanks to advances in streaming and voice-technology. We look forward to working with Rene and the talented Moonbug team to amplify the reach of their catalogue to families around the world, and to further improve the accessibility of music for children of all ages”.
Despite being utterly infuriating and generally awful, Moonbug’s videos somehow generate more than 150 million streams per month. And, even though it’s usually a haven from such things, the BBC recently added CoComelon and Little Baby Bum content to its CBeebies channel on iPlayer. They really give you a new found appreciation for Baby fucking Jake.
