Business News Digital Labels & Publishers

Universal publisher launches new platform for sync market

By | Published on Friday 17 January 2014

Universal Music

Universal’s publishing business has announced the launch of a new online service for the sync market, making it easier for music supervisors working for film, TV, gaming or ad producers to navigate the music major’s song catalogues. Universal Music Publishing says that its sync platform has particularly good curated content and search tools.

Introducing the new sync service, UMPG UK’s Senior Marketing Manager Alice Greaves told CMU: “Our aim with UMPG Songs was to create a responsive, intuitive system that empowers creatives to dig deep into the heart of our vast music catalogue”.

She went on: “The new platform provides creative, cutting edge tools to help our clients quickly uncover the perfect music for their advert, film, TV series or game – whether they are looking for something highly specific or simply to browse for inspiration. We’re confident that UMPG Songs will make our clients’ jobs quicker and easier, whilst continuing to achieve the very best for the artists and writers we represent”.