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Universal’s Globe announces new composer alliance for ad sector
By Chris Cooke | Published on Monday 28 July 2014
A new venture from Universal Music UK’s content and commercial partnership division Globe is set to “redefine the creation of music for advertising”. Which is exciting isn’t it? You’re all excited right? So exciting.
Basically Globe is putting together a team of leading composers, including David Arnold, Ilan Eshkeri, Joby Talbot and Dickon Hinchcliffe, and offering their music making services to the advertising sector, utilising the Globe sync team’s ad agency relationships. Collaborations with artists signed to Universal UK labels and record releases via the mega major’s Decca division are also expected to emerge from the new venture. Good times.
Says Globe boss Marc Robinson: “We are bringing the very best film composers into this space with the full support and release mechanism of a label. As the creative bar is being raised in advertising and branded content, we want to ensure we can deliver across all areas of recorded music. Having worked across and released some of the UK films best score soundtracks, Decca is the perfect home to also release the music that would accompany these campaigns”.
