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Business News Deals Live Business
UTA acquires Echo Location
By Andy Malt | Published on Thursday 4 March 2021
US talent agency UTA has announced the acquisition of the Echo Location Talent Agency. Founder of the UK-based company, Obi Asika, will become co-head of UTA’s UK office, alongside Neil Warnock.
“Obi and his team have built an impressive business and have done excellent work taking their artists to the next level”, says UTA CEO Jeremy Zimmer. “He is a highly respected leader in the music industry and is well-versed in the global entertainment marketplace. This acquisition further amplifies our efforts to expand UTA’s presence, and I know that alongside Neil, Obi’s leadership, drive, and passion will be a vital addition not only to the UK office, but for UTA at large”.
Asika adds: “Throughout the years Echo has been approached by several suitors, and as we evaluated the agency landscape, UTA’s strength, ingenuity and true commitment to their artists really stood out. UTA was ultimately the perfect fit. Jeremy, Sam [Wick], David [Zedeck], and Neil have shown strong and thoughtful leadership as they have built out the music division and the company’s global influence. I am so proud of what the team at Echo has achieved and I am fired up as to what we can all accomplish together”.
Echo Location’s music clients include Diplo, Marshmello, Alesso, Steflon Don, Clara Amfo, Giggs, Sigma, Katy B, Chip, Chase & Status, Bugzy Malone, Conor Maynard, Ms Dynamite, Big Narstie, Charlie Sloth, Devlin and Unknown T.
