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Vevo appoints Jonathan Carson as Chief Revenue Officer
By Andy Malt | Published on Wednesday 4 September 2013
Vevo has announced Jonathan Carson as its new Chief Revenue Officer. Based in New York, he will report directly to CEO Rio Caraeff. In this role, Carson will oversee all advertising sales and sponsorships.
Caraeff told CMU: “Jonathan has built his reputation as an entrepreneur and innovator. As Vevo continues to expand on new platforms and into more territories, Jonathan is the ideal person to join our team and accelerate the growth of our business. We are very lucky to have him.”
Carson added: “Vevo is leading one of the biggest trends in the media industry today: the convergence of mobile, TV and digital into a single video marketplace. I am thrilled to join Vevo to further connect big brand marketers and consumers through what has already proven to be one of the most forward-thinking premium platforms”.
Previously Carson worked at Neilsen, most recently under the job title CEO Digital. He is also the co-founder of social media intelligence company BuzzMetrics.
