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Digital
VEVO in talks with MTV
By CMU Editorial | Published on Monday 5 December 2011
VEVO is reportedly in talks with MTV owner Viacom about it providing music videos for the broadcaster’s websites, including MTV.com.
VEVO’s catalogue includes official videos from Universal, Sony and EMI, the YouTube-powered music video site being co-owned by the Universal and Sony music companies. MTV already has a deal in place with Warner Music, meaning that with a VEVO deal it would have video catalogues from all four majors on its websites. Under both deals MTV can sell advertising around the record companies’ videos, passing a cut of ad revenue back to the labels.
Of course VEVO is arguably in competition with the MTV websites, though presumably VEVO bosses reckon that licensing on their content to rival sites, thus getting a cut of their ad revenues too, is the best option for both their own business and their parent companies.
