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Digital
VEVO launches million-viewed video award
By CMU Editorial | Published on Thursday 7 June 2012
Music video site VEVO has announced a new gold disk style awards programme called CERTIFIED (the company’s capital letters) that will dish out certificates to those artists who have videos that receive over 100 million views via the web platform and its partners’ websites. The first acts to receive the new awards are Katy Perry, LMFAO, Selena Gomez and Justin Bieber.
All have had multiple videos viewed over 100 million times, with the Bieber having eight certified – sorry, CERTIFIED – videos. Other artists with similarly well viewed videos will presumably get their bit of paper in due course, while videos passing that milestone anew will now be honoured every quarter.
VEVO man Doug McVehil told CMU: “VEVO is the authority on music video view counts. We receive hundreds of new music videos every month and, out of our catalogue of more than 7500 artists, an elite group of just 34 have videos that have exceeded 100 million views. Reaching that threshold is a huge achievement that merits recognition. CERTIFIED was born to salute these artists and the most popular videos of all time in the same way audio releases are awarded for sales achievements”.
To celebrate the launch of VEVO CERTIFIED, we got straight on the phone to the Bieber, who told us: “To have eight VEVO CERTIFIED videos means the world. I always say the internet is where I got my start. I posted videos and now to have it come full circle – and now I’m getting CERTIFIED – it’s amazing”.
Also on the phone (aka the VEVO press release) was Katy Perry, who said: “I just want to thank all my friends and fans online that have watched my music videos so many times that I can barely count. Thank you all for your attention and for your love and support. I will always try my best to give you something special. Rock on!”
Lovely.
