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Virgin Music partners with Australian hip hop indie Biordi Music
By Chris Cooke | Published on Friday 30 April 2021
Having recently set up shop in Australia, Universal Music’s distribution and services division Virgin Music has announced a partnership with Sydney-based R&B and hip hop label Biordi Music, which is led by its founder Lowkee.
Since launching in 2019, Biordi Music’s biggest successes have been with R&B act Youngn Lipz, though its roster also includes a bunch of emerging artists from Australia’s R&B and hip hop scenes, including Billymaree, Bally Boy, Pistol Pete & Enzo, Ay Huncho, Masi Rooc and Nasa Nova.
Confirming the new partnership with the indie, Virgin Music Australia’s MD Timothy Janes says: “The entire team at Virgin, both here and internationally, are so excited about working together with Biordi Music. This partnership comes via our new A&R scout Nick Lupi, and what an immense first signing this is. Biordi Music has proven itself in a short period of time to be at the forefront of Australian contemporary music culture, and their ambitions, quite rightly, are to reach a new global audience”.
Meanwhile, Lowkee adds: “In this day and age, it’s important to quickly adapt to new technology and trends. It’s just as important to take full advantage of all the tools that exist now to push your music forward. As the Biordi Music operations and roster grows, the vision has also expanded. We have our eyes set on global dominance with a goal of showcasing the incredible and diverse talent Australia has to offer”.
