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Brands & Merch Business News Labels & Publishers Releases
Warner and Coke to release all-star ad track
By CMU Editorial | Published on Wednesday 21 January 2009
Warner Music will release a new all-star song created by Coke which will feature contributions from Fallout Boy, Gym Class Heroes, Panic At the Disco, Cee Lo and Janelle Monae. I hear it’s awful, but I’ve not heard it myself.
The new song, called ‘Open Happiness’ (see, it sounds awful already, doesn’t it?), is part of the drinks brand’s Happiness Factor Three ad campaign, and will coincide with a global promotion publicising the participating artists on some 20 billion cans of Coke.
Launching the song at MIDEM, Coke’s Global Marketing Manager Umut Ozaydini said the song was designed to represent the optimism of his fizzy drink brand, explaining: “We wanted to use music as a key factor of this programme and push our message of uplift and optimism. The record industry seems like it needs an uplift”.
