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Artist News Releases
Wild Beasts capture India’s female-led skateboarding scene in Alpha Female video
By Andy Malt | Published on Tuesday 7 February 2017
Wild Beasts have released the new video for ‘Alpha Female’, from their 2016 album ‘Boy King’. Directed by Sasha Rainbow, the video was filmed in Bangalore, India, capturing the growing female-led skateboarding scene there.
“When I first heard the Wild Beasts song ‘Alpha Female’, I had the epiphany to film the growing female skateboard scene outside the Western world”, says Rainbow. “In places like Afghanistan, Cambodia and India, skating has not been solidified as a male sport and therefore has had a massive cultural impact, teaching values about self-empowerment through skateboarding. I thought India, with its colours and cinematic landscapes, was the place to do it”.
She continues: “Because of the current political climate in the West and attitudes of intolerance, and sexism across the world, I wanted to create a video that celebrates everyone who takes the risk to be themselves. The Holystoked Skate Crew and the girls that I worked with are an inspiration that cuts through age, gender and class barriers. I wanted to commemorate this incredible moment in India and show how massive cultural change can start with just one person”.
“Meeting this remarkable community inspired me to dig deeper into their personal stories and the environment in which they developed themselves”, she concludes. “I am now planning to return to India to film a documentary on the themes and figures involved in ‘Alpha Female'”.
Watch the video here:
