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And Finally Artist News Brands & Merch Releases
Wiz Khalifa to release first ever single on an Oreo cookie
By Andy Malt | Published on Friday 8 February 2019
The Oreo revival continues! Wait, is that a thing? No, it’s not. Not least because until very recently, Oreo cookies weren’t a physical music format, so it can’t be a revival. “But Oreo cookies aren’t a physical music format now either”, I hear you cry. Yeah? Well tell that to Wiz Khalifa.
Last year, Oreo released a biscuit tin containing a selection of biscuits and what looked like a miniature vinyl turntable. The big gimmick being that you can place on Oreo cookie on the turntable, move a tiny tonearm over it, and it will play a little tune. Not only that! If you take a bite out of the cookie, as people so often do, it will play a different tune when you place it back on the turntable. Just like a real record.
This stupid thing got loads of coverage when it was launched, just in time to be bought as a Christmas present for any avid music fan by people who have no imagination. Realising that they had a viral hit on their hands, the Oreo team have decided to keep things going. To coincide with Grammy weekend, the company has teamed up with rapper Wiz Khalifa to put out the first single released on a cookie.
Khalifa hasn’t just sold himself out by writing a song for a biscuit company, he’s also monetised his son by putting him on the track and in the accompanying advert too. The song, ‘Stay Playful’, will be available on cookies in a new limited edition Wiz Khalifa tin of Oreos (spoiler: the song isn’t actually embedded in the biscuits, but don’t tell Wiz).
“Releasing a song on a cookie is crazy”, he squealed at Hot New Hip Hop. “Because it’s like technology has been so advanced these days and to incorporate something that is really really classic and then bring it up to date with the technology… it’s good for the kids, it’s good for everybody but it’s also just super cool – like it’s fun to see”.
Entirely unrelated, Wiz Khalifa has rapped extensively about his love of cannabis. Anyway, this is all happening and there’s nothing we can do to stop it now, so you might as well just watch the advert for this thing, which gives you a little take of the song he’s recorded.
