A new report published by Synovate has found that 58% of people don't know what social networking is. The study questioned 13,000 people aged between 18 and 65 in 17 countries. They were also asked (well, the 42% who had heard of social networking, I'm assuming) if they thought that users were losing interest in social networks. 36% said yes, with the highest dissonance registering in Japan, Slovakia, Canada, and the US - with 45% in the latter saying they were getting bored of it all. However, given the age range questioned, the results may be skewed by the dearth of teenagers, who are generally more likely to sign up to and then actually use social networking websites.
Sep 4, 2008
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1 min read
58% unsure what social networking is
A Synovate report of 13,000 people in 17 countries finds 58% do not know what social networking is, and 36% think users are losing interest.