As expected, boy band 5ive are to reform, only this time there'll only be four of then - with former member Sean Conlon far to busy pursuing his, erm, successful solo career. But they will be keeping the same name because, as the band's Scott Robinson explained, "Five's a brand not a number". He's right you know, 'Five' is a brand. More precisely, a brand owned by Channel 5 Broadcasting Limited. Perhaps he meant "5ive's a brand not a number", though I seem to remember they actually only used the spelling 5ive right at the start of their career (which begs the question why we here at CMU still use it - though we are, of course, well known traditionalists).
Anyway, Scott Robinson, Ritchie Neville, J Brown and Richard "Abs" Breen yesterday told the world (because the whole world was listening) that they were working with the always bankable Guy Chambers on a new self-funded album. Brown added: "I just hope everybody is going to want to hear our stuff and see what we are doing now. Five years later it's going to be a little bit different - less arms in the air - but we are still a full-on pop band, and we are really looking forward to it."
Us too.