The people behind an online and mobile social networking community called Flirtomatic (so you can guess what kind of social networking we're talking about here) are hoping that bands might start using their service after reporting that 5ive successfully started reconnecting with their female fanbase by subscribing to the service ahead of their recent reunion announcement.
Apparently since the band posted themselves on the Flirtomatic network they have received thousands of 'Flirtograms' (texts) and 'Supersnogs' (kiss icons) from the service's 80,000 plus registered female users, which should provide a useful community for promoting the band once their upcoming self-released new album comes out (if we assume, that is, that it's the band's music that said flirto-friends are interested in - which I'm sure it is).
Flirtomatic's Head Of Commercial, GiGi Dryer, told CMU: "The response has been phenomenal. We reckon the guys have been sent in the region of 50,000 flirtograms so far. They'll be kept very busy responding to each one. We've always thought Flirtomatic would prove a great platform for bands to interact with their fans. 5ive have proved that instinct accurate".
5ive's manager, Richard Beck, adds: "One of the most important things about 5ive was always their relationship with their fans and their desire to do things differently. So when Flirtomatic approached us saying they were sure lots of their female users would love to flirt with 5ive online, it made perfect sense to make our special announcement with Flirtomatic as well as the usual method of a press conference".