7Digital has announced another upgrade to its main platform, used by numerous labels and artists for their official download sites. The two key new features are the facility to sell music by SMS or other micro-payment services like PayPal and Click&Buy, plus a 7Digital 'widget' which allows artists to offer previews of their music via their websites or blogs - the preview player links straight through to the artist's 7Digital enabled download site.
Confirming the upgrade, 7Digital MD Ben Drury told CMU: "Over the last three years we have worked on many diverse campaigns from Live8 to X Factor. Because we understand what content owners want and need to effectively promote and sell their music and videos, we have been able to develop a market leading service that will make it easier thanever before for consumers to buy and content owners to sell. To date, over 750,000 consumers have downloaded from a 7digital service. Our new features offer the easiest user experience possible, and let consumers access andbuy great content from more places than ever before".