Early figures suggest that the video/DVD release of '8 Mile' should pass 2 million after the first week of sales. While no record – Spider Man sold 11 million in its first week last year – it is still good going and will keep Universal's home video division happy.
Universal Studios Home Video President Craig Kornblau told reporters: "This is truly a fantastic beginning to what is proving to be a huge year in the video and DVD industry. The remarkable consumer purchasing on the first day proves the power of the film, the force of Eminem and the strength of the DVD format. But no, I don't know how it's doing in Baghdad."
Meanwhile sales of the 8 Mile soundtrack were up – may be as much as threefold – on the back of the video release.