Jul 25, 2008 • 1 min read

A Fox is breakfast king of the capital

RAJAR figures show Neil Fox on Magic has the most listened-to London breakfast show, beating Heart's Jamie Theakston and Capital's Johnny Vaughan.

It was RAJAR day yesterday, with the latest radio listening figures released. Most media attention has centred on the ongoing battle to be the biggest breakfast show in London. And it seems Neil Fox on Magic is the king of capital breakfast shows - he having conclusively (to the extent anything with RAJAR's slightly made up ratings can be considered conclusive) beaten both Heart's Jamie Theakston and Capital's Johnny Vaughan.

Capital - who, of course, chose Vaughan for their breakfast show in favour of Fox, who was with them at the time the position became vacant - had to make do with third place in the breakfast show race, despite the high profile and expensive recruitment of Denise Van Outen as Vaughan's co-host, bringing Johnny and Denise back together in the breakfast slot for the first time since the 'Big Breakfast'.

RAJAR measure shows' success in various ways - including reach and audience share - and Fox won on all counts. He told reporters yesterday: "I couldn't be more chuffed, this is probably the greatest RAJAR result of my career. London is such a competitive market and the breakfast show is such a coveted crown to be gained. We are number one on reach and on share. Bloody amazing. This is the tip of the iceberg. We are in a good place right now".

It was good news all round for the Bauer owned Magic, they retaining their position as the most listened to commercial station in London. Heart was second and Capital third - though at least Capital beat Bauer's Kiss this time, the yoof station having beaten it in the RAJARs.

In the wider breakfast show race, Terry Wogan's Radio 2 breakfast programme remains the most listened to nationwide.

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