US fashion retailer Abercrombie & Fitch are suing Beyonce over her plans to launch a new fragrance. The problem is the name Ms Knowles plans to use, Sasha Fierce, taken, of course, from her recent album title 'I Am... Sasha Fierce'.
The retailer, famous for promoting its clothes with pictures of guys not really wearing any, have their own cologne brand called simply Fierce. A&F say they fear Beyonce's new venture will cause confusion and damage the sales of their own product which, while primarily marketed to men, they describe as a "unisex" fragrance.
Having presumably spoken to Beyonce's people about their concerns, the retail firm is now suing under various trademark and unfair competition laws.
Team Knowles are yet to comment. Perhaps they could hire Kanye West to do her defence in court.