Warner Music's label services business ADA continues its global expansion with the creation of ADA Asia. It will focus on, well, Asian music markets. I guess you knew that. China, Korea and South East Asia to be precise. It will be led by former Sony and Spotify exec Chee Meng Tan.
ADA boss Eliah Seton says: "Building on the extraordinary growth of our international repertoire in Asia, we're excited to continue our strategy of building a local powerhouse in the region. As Spotify's first employee in Asia, Chee Meng knows what it takes to build a huge, successful and rapidly growing business. He has a true entrepreneur's agility, so the sky's the limit for ADA in Asia with Chee Meng at the helm".
Tan himself adds: "We're on a mission to deliver a best-in-class service to independent artists and labels of all levels across Asia, and help them connect with audiences around the world. From K-pop to Asian hip hop, our region is a hotbed of creative talent that's increasingly finding an international audience and ADA is uniquely placed to partner with these creators to take them to the next level, while embracing their originality and creativity".
The arrival of ADA Asia follows the launch of ADA Latin in July which, although based in Miami, focuses on the music markets in Latin America, Spain and Portugal, as well as working with Latin music-makers in the US.