Anyway, back to researchers dissing the music industry, and a new report on mobile downloading says that your content is over priced and boring. Well, I'm paraphrasing slightly, but that was the basic gist.
Research commissioned by Adamind, who make mobile content (so are probably not entirely unbiased here), says that much of the content being made available for mobile consumption, a lot of which is music based, isn't exciting consumers, and that a lot of it is too expensive. While 25% of the 1000 people surveyed said they regularly downloaded mobile content, 14% said they thought mobile content was "boring".
Commenting on the research, Adamind boss Shailendra Jain observed (while possibly stating the obvious): "While people clearly are willing to download a wide range of different types of content this content has got to be compelling and affordable".
The research also warned mobile content types to not just concentrate on the kids. While mobile downloading was highest among the 16-24 demographic (39%), some 23% of the 35-55 age group also said they were buying mobile downloads.
Jain: "The fact that a significantly wider age range than generally assumed is using mobile content also demonstrates that the market has been blinkered to date. While teenagers are an easy hit in terms of selling content the more mature marketplace offers a tantalising opportunity of increased spending power."