Live music conglom and Dome owner AEG have set up a new division called AEG Global Partnerships, which basically amounts to an expansion of the firm's sponsorship efforts. The new division is expected to bring in some $250 million in sponsorship this year alone, which is pretty good going. Quite a bit of that will come from title right sponsorship - ie the renaming of venues to take in a sponsor's name, a practice which sometimes works (like AEG's The O2) but sometimes just sounds ridiculous and pisses off the music fans the sponsors are presumably looking to engage.
May 13, 2008
•
1 min read
AEG launches AEG Global Partnerships division
Live music firm AEG has set up AEG Global Partnerships to expand sponsorship, expected to bring in around $250 million this year, including title rights deals.