Jan 20, 2005 • 1 min read

AIM rebrands digital division

The Association of Independent Music has relaunched its digital division Musicindie as AIM Digital, which will negotiate collective licensing deals for member labels.

The Association of Independent Music's new media bit, known until you started reading this story as Musicindie, has been re-launched as AIM Digital. Like Musicindie, AIM Digital will negotiate and administer collective licensing deals on behalf of AIM member labels. It will also provide training and support for labels new to the digital domain.

Announcing the re-launch, AIM Digital General Manager told CMU: "AIM pioneered collective licensing for new media, and the launch of AIM Digital underlines our commitment to level the playing field for Indies by actively licensing to new digital services across the world."

AIM boss Alison Wenham added: "Musicindie was created by AIM in 1999, to enable the independent sector to take advantage of new media business development. It has become a vital part of AIM member labels' digital business and knowledge base. The renaming of Musicindie reflects our desire to cement the direct relationship between AIM, AIM Digital and AIM members."

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