Akon's record label opens London office

Akon's record company, the Konvict Music Company, has launched a London office with a view to signing European and African talent. AllHipHop.com quote the label's CEO Melvin Brown thus: "We will be scanning Europe and Africa for the next mega superstars. When Akon and I partnered and created Konvict Muzik, we agreed that we would have the hottest artists on our roster. I have concentrated on diversifying the artist roster and creating an international presence. I personally look for unique artists. I want something that sets us aside from the rest and is completely different than the average every day music you hear. I want real talent that can be maximized and molded into mega superstars such as [current signings] Akon, T-Pain and now GLOWB. I realized that there is so much out there when I began the quest with GLOWB and it motivated me to broaden the spectrum of demographics".