Nov 8, 2004 • 1 min read

Alarm scam to be made into movie

Director Sara Sugarman is planning a semi-biographical film, produced by Shrek producer John Williams, based on The Alarm's scheme to pose as a new band.

The bid by veteran rockers The Alarm to win radio support by pretending to be a young new band might be made into a movie.

As previously reported, The Alarm scored their first Top 30 hit in years after they pretended their new single was by a new band called The Poppyfields - they even got young Welsh band The Wayriders to lip-synch the song for the video to convince radio programmers that the track was by new talent.

Now director Sara Sugarman, a friend of Alarm frontman Mike Peters, is planning on making the story into a semi-biographical film, to be produced by Shrek producer John Williams.

Word is, the film will tell the story of a long-split 80s band who reunite for a Joe Strummer tribute concert before embarking on an Alarm-style scam.

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