Amazon have launched a promotion with Jack White's new band The Raconteurs which will see the e-tailer present two exclusive videos of live performances of two of the band's songs on their US site.
The tracks, 'Hands' and 'Yellow Sun', come from a recording of the band's first ever US performance at the Irving Plaza in New York. Alongside the videos, fans will be invited to pre-order the band's debut album 'Broken Boy Soldiers' and, if they do, will then get access to three audio tracks streaming in what the company call the 'Amazon Digital Locker'. Those tracks will be available through to 22 May, just after the album's release.
The new promotion is similar to one staged with Barbra Streisand last summer, and some see both ventures as a pre-cursor to Amazon's long anticipated move into the digital music space. Insiders say that Amazon continue to talk to the major labels regarding their digital music plans, though the timeline for the launch of any Amazon download service is still unclear. But the consensus is that we can expect more digital music based promotions from the e-tailer while they continue to develop their wider proposition.