Anglo Plugging staffer Brad Hunner is setting up his own independent radio promotion agency which will be based at the offices of XL Recordings. Although the new venture will be wholly owned by Hunner, he will handle radio promotion on a number of key artists for XL, including new signing Jack Peñate.
Commenting on XL's relationship with Hunner's new venture, the label's MD Ben Beardsworth told CMU: "Brad is clearly a very successful plugger and he is great on the music and A&R side of the job. As well as running a brand new plugging company from our building, he'll be involved in the strategising of XL campaigns from a very early stage, offering a radio perspective from the moment we come in to contact with new artists. Adding Brad to the equation is just one of the ways that we are stepping things up in preparation for the key releases we have lined up for the first half of next year - the debut album by new signing, Jack Peñate, plus albums by three established artists who are set up for great success next year, Dizzee Rascal, MIA, and Devendra Banhart".
Brad adds: "I've always had a great respect for the creativity and success of XL. I'm looking forward to working with them on some very exciting projects in 2007".